Loud and obnoxious interrupt marketing and advertising practices of things such as TV and radio commercials are quickly becoming a thing of the past.
Today in order to gain a customer, keep that customer and turn that customer into a positive advocate it requires cultivating a?meaningful relationship.
The companies that are winning big and will dramatically breakaway from the competitive herd going forward will be those that learn how to master the tools, platform and?relational skills of social media.
Excerpt:?http://darrenhardy.success.com/2012/06/stop-yelling/
A 2011 Nielsen group report on social media usage and the findings were a bit surprising. We all know ?U.S. Internet users spend more time on Facebook more than any other site,? although buried in the report were some fascinating tidbits.
1. Americans spend most of their time online on social network and blogs
We all knew that Americans spent a lot of time on Facebook, but to put this into perspective, we only spend about 7.6 percent of our time checking e-mail. We spend almost three times (23 percent) more time on blogs and social networks than checking e-mail.
2. Seventy percent of active online adult social networkers shop online
If an adult is on a social network, odds are she is somewhat computer savvy. She?ll spend more time online than the ?average Internet user,? doing things like checking e-mail, reading news sites and blogs, chatting and shopping.
3. Fifty-three percent of active adult social networkers follow a brand?only 32 percent follow a celebrity
Most people still subscribe to the myth that Twitter and Facebook are only for teens to follow celebrities talking about the daily activities of their cats. Not true. The people who likely will be buying your products, (or are at least old enough to have a credit card), are looking for your brand on sites like Twitter, Facebook and LinkedIn. Adults have made it clear that they want to follow brands across social networks.
4. Sixty percent of social media users create reviews of products or services
Consumers on social media rely on the recommendations of their friends or peers. They?re also more likely to write reviews of your product or service. Active social media users greatly influence the shopping habits of their friends. It?s not a question of are they talking about your brand. They?re talking about you. The question is: How are they talking about your products? Are you listening? Are you communicating with them?
5. The number of mobile Internet users is up 47 percent from last year
Is your site optimized for mobile? Mobile usage is exploding across social networks. Twice as many people aged 55+ visit social networking sites on their mobile phone than did last year. Mobile Internet audience for social networking sites is up 62 percent since last year. Two in five social media users access these services from their mobile phones.
Action Step:?If your business doesn?t have a strong presence in social media or blogging, Start Today!
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Hi, I am Tiffany Hinton, also known as Vphone Girl. I am a super mom, business owner, published author, and crafting extraordinaire!! My super powers include creating and sharing easy to follow projects in the Bittersweet Walnut Grove Books Series and Vphonegirl Blog, inspiring you to be the best women you can be!
I grew up in small town America, went to college and moved to the suburbs. Yes, I am a blond and hold a 4 year degree in computer science! But, I am not a geek. I love the city but miss the country.
In my business savings, quality and innovation take center stage in ACN?s outstanding product portfolio providing the total package for your communication and energy needs. ACN is the largest direct selling telecommunications company in the world.
Find out what I?m up to daily on my?blog.
Source: http://www.dpwomenblog.com/why-small-businesses-need-social-media/
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