For online marketers, the basic strategy for generating leads is one of being everyplace where prospects are. ?However, while having a presence in multiple venues doesn?t guarantee sales and leads,?it does provide visibility to a company?s brand, products and services. ?This is especially true of social media platform accounts such as Twitter, Facebook, Google+ and LinkedIn. ?Having an account on the platform doesn?t magically bring the desired results. ?However, understanding the way that each one works and using that information in a marketing plan can bring results.
LinkedIn has its own character among the social networks, and is ranked fourth in terms of the number of monthly visits. ?The focus of LinkedIn is networking professionals, and as a result, all of the dialogue, sharing and connections have implications toward an individual?s business and/or her?career. ?LinkedIn members tend to have on average annual incomes of $100,000?according to surveys. ?Therefore, if a business has a need to find new employees or market to individuals in this demographic, LinkedIn can be a good fit.
The one of the major focal points for LinkedIn users is their professional profile. ?This is the information that individuals on the social network use to evaluate one another. The key executives of the company should have their own profile, and it should be filled with the professional detail necessary for others to evaluate them.
When professionals on the network decide to establish connections?with each other, they do so through their personal profile. ?LinkedIn makes professional dialogue easier by providing those who establish connections the ability to share their email address.
Although companies can build a corporate presence on LinkedIn, most of the activity occurs on a personal level. ? A company?s executives should be looking to connect with key individuals in the industry: including bloggers, trade journal editors, purchasing agents and CEOs and others.
Being able to establish these kinds of professional connections can be important when someone is assigned to a project that requires expertise outside of their everyday network. ?On the other hand, they can also be the expert called on. ?It is in these ways that LinkedIn can benefit from a company?s executives and staff going through the process of opening and maintaining their own account.
Source: http://www.name.com/blog/startmybiz/2012/12/using-linkedin-to-expand-your-influence-online/
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